The Trials and Tribulations of being a new Author

I launched Star Sisters  in the middle of June under a wonderful Jupiter aspect and to a heartwarming audience of about 70 people on a sunny Saturday night. Family, clients, students, friends, people who loved my twin, and a few strangers showed up to listen to me read for about an hour. The experience moved me deeply; so many lovers of astrology, twin lovers, and book lovers coming together to engage with me and pay tribute to Lou Ann.  For most of the launch I felt her standing next to me, cheering me on.  Book sales were great, and new 5 star reviews on Amazon and Goodreads showed up steadily. I felt affirmed again and again that my story of recovery from loss was potent enough to help others.

Fast forward to the end of September. I’ve been following the path of many new indie authors, speaking on podcasts and web-based radio shows, arranging readings at local independent book stores, and finding articles on the web on how to promote my book. It’s rather overwhelming, costly, and a bit mystifying.  It seems only a couple people show up for readings at bookstores now unless your a well-known author. We are so bombarded by media and things to do, it takes much more than an email or post to draw an audience. While writing the book I learned that it took a great deal of disciplined effort, and at some point I befriended discipline, an old foe of mine.  Now I’m applying some of that same energy to book promotion but book reviews have dwindled along with sales.

This is where you come in.  I’m writing to ask for ideas and help.  Might you host a “book party” at your home?  Invite 8-10 friends to listen to readings and possibly buy books?  Do you belong to a book group that is interested in personal transformation and astrology? Do you know someone who hosts a “death cafe”?  I would love to read and speak to any of these groups, and some I haven’t even thought of.  I’m available evenings and weekends. Please send an email.

With Gratitude,


1 Comment

  1. Kristi Ann Matthews on April 6, 2020 at 5:18 am

    Hello Moon. I am Kristi Matthews, a former patient of Lou Ann’s in Hilary’s clinic some 25 years ago in St. Paul. I was familiar with your Astrology readings (did you have a column back then in the Lavender Pages?) and commented on my pleasure with your guidance while in therapy, and she informed me you were twins! I was very pleased to know of your bond back then, and I wanted you to know how comforting it has been to me to have both of you influence my intuitive self and self growth with such kind and compassionate energy. I hope to be able to have a session with you soon, before August. Perhaps a 5 year overview and a mid year reading would be helpful for me as I am 4 years out of a 25 year relationship, in perimenopause with some very unpredictable swings, and experiencing my own psychic re-awakwening, involving at least clairsentience and a few more boundary-skewing skill sets to accompany my bi-polar experience in this body. I strive toward ketosis (a fat-based rather than sugar-based diet) to calm my exhausted body and I try to maintain a very clean diet. I look forward to gaining some financial stability in my check-to-check life, which has currently ceased in our Worldly Pause, so that I may commune with you as a Guide in this corporeal experience. Thanks for Shining your Light. In Grateful Reflection, Kristi Matthews. I’ll contact you when I can afford a session, in hopes of keeping you filled with the good fortune of money, a warm home and success. You and Lou Ann have always been firmly and fondly in my heart, I’m sure from other lifetimes as well. Merry Meet, Merry Part, and Merry Meet Again.
    ps I am very sensitive to all forms of energy, I am borrowing this computer and have access to a landline telephone, but I cannot hold a cell phone. I am not purposefully evasive, but I have virtually no online presence. I hope to converse on a phone with you for our future meetings. Please note I may take up to 10 days to see and respond to your emails per opportunistic computer access, as public libraries are closed. Be well, and I look forward to meeting you in this lifetime.

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